Hair Dye

Iroiro Deep Blue (45) is a rich midnight navy blue with cool undertones. Appears almost blue black indoors and reveals vivid sapphire blue tones in bright light. Best results are...

Iroiro Forest Green (113) is a vibrant jewel toned forest green with cool blue undertones. This highly pigmented shade creates rich emerald green results and can appear teal on lighter...

Iroiro Emerald Green (115) is a vivid blue based emerald that creates vibrant teal green results on pre lightened hair. This highly pigmented shade combines tropical turquoise and rich green...

Iroiro Neon Green (350) is a vivid neon chartreuse with electric yellow green tones. This highly pigmented UV reactive shade creates striking slime green results on pre lightened hair, delivering...

Iroiro Pink (70) is a bright, cool toned pink with vibrant bubblegum and candy pink tones. This highly pigmented shade delivers bold, long lasting colour on pre lightened hair and...

Iroiro Plum (105) is a deep berry plum hair colour with rich violet, magenta, and blackberry undertones. This highly pigmented shade creates a dimensional jewel toned finish that shifts between...

Iroiro Purple (20) is a rich royal purple with cool blue violet undertones. This highly pigmented shade creates vibrant amethyst inspired colour on pre lightened hair and gradually fades to...

Iroiro Lavender Pastel (210) is a delicate pastel lavender with cool lilac and silver violet undertones. Best suited to very light blonde or platinum hair, this soft, dreamy shade creates...

Iroiro Orange (80) is a vibrant true orange with juicy tangerine and pumpkin tones. This highly pigmented shade delivers bold, warm colour on pre lightened hair and gradually fades to...

Iroiro Red (90) is a vivid true red with rich cherry and candy apple tones. This highly pigmented shade creates bold, long lasting colour on pre lightened hair, delivering a...

GUILT-FREE GLAMOUR!® Pillarbox® Red is our signature true red hair dye. This fire engine red looks great on everyone and can leave brilliant red tones on virgin, unbleached hair! For...

Electric Lizard® is a bright, neon green dye that looks as electric as it sounds. With vibrant, lime green hues, this shade glows brightly under black lights! For best results, we...

Quoth the raven: “Glam-more.” This cool-toned black hair dye has subtle blue/green undertones to add depth to your darkness. Lighten your hair to a level 6 blonde before you paint...

Violet Night is our darkest cool purple hair dye. This shade can even give virgin, unbleached hair deep violet tones, but for best results we recommend lightening hair to a medium level...

Voodoo Blue is a dark cyan dye with green-ish undertones. Voodoo Blue can give hints of teal to virgin, unbleached hair. For the most vibrant results, we recommend lightening hair to a very...

Silver Stiletto is an icy, lavender-tinted silver hair dye that acts as a toner to help create pale, platinum hair by eliminating yellow hues. When applied to already toned, pre-lightened lightest level...

Siren's Song is a neon blue-green hair dye. For best results, we recommend applying to hair that has been pre-lightened to the lightest level 10 blonde. Style: Classic Semi-Permanent Hair Dye Color: Siren's...

Red Passion is a lovely, medium red hair dye with hints of pink. This strawberry red shade can glow under blacklight so we recommend lightening hair to a very light level...

Mermaid is a cool ocean-blue neon hair dye with slightly green undertones. Mermaid even glows under a blacklight when hair is lightened to the lightest level 10 blonde before use. Style: Classic Semi-Permanent Hair Dye Color: Mermaid...

Infra Red is a deep mahogany red dye that can even bring warm tones to virgin, unbleached hair. For best results, we recommend lightening hair to medium level 7 blonde hair...

So gorgeous, it’s almost sinful! Green Envy™ is a emerald green hair dye with a subtle blue tint. If you want to drive those little green-eyed monsters wild, lighten your...

Electric Pink Pussycat is a super vibrant highlighter neon pink hair dye with warm, orange undertones. This vivid shade glows bright under UV lights and in sunlight. For best results, we...

Cleo Rose is a bright, warm magenta hair dye. Cleo Rose can give rosy tones to virgin, unbleached hair, but for best results, we recommend lightening hair to a light level 8 blonde or...

Amethyst Ashes is a smoky grey hair dye with cool purple tones. For the most radiant results, we recommend lightening hair to the lightest level 10 blonde before use. Pastels/Greys/Toners contain less pigment...

Rockabilly Blue is one of our strongest true, neutral blue hair dyes. This vibrant, ultra-powerful blue leaves cool tones on virgin, unbleached hair. For head turning results, we recommend lightening hair to...

Pillarbox Red is our signature true red hair dye. This “fire engine red” looks great on everyone and can leave brilliant red tones on virgin, unbleached hair! For best results, we recommend...

Rock N Roll Red is a warm, vibrant red hair dye. This medium hued red is recommended for use on hair that has been pre-lightened to a light level 8 blonde or...

Alien Grey is a cool, medium slate gray hair dye. For the most out-of-this-world results, lighten your hair to the lightest level 10 blonde before use. Alien Grey can also create...

Electric Tiger Lily is a bright orange neon hair dye that glows like a fresh spring lily. This shade glows brightly under black lights, so for best results, we recommend lightening hair...

All you need is faith, trust and pixie dust to get to Neverland. This cool pastel mint will never grow up! As a pastel, Neverland requires platinum hair to turn...

Venus Envy is a dark, neutral green hair dye that can even make virgin, unbleached hair radiate leafy hues. For best results, we recommend lightening hair to a light level 8 blonde hair....

Blue Moon is a bright, neon, cool true blue hair dye. For the most vibrant results, we recommend lightening hair to a very light level 9 blonde or lighter, and toning hair that...