Iroiro Red (90)

Iroiro Red (90) is a vivid true red with rich cherry and candy apple tones. This highly pigmented shade creates bold, long lasting colour on pre lightened hair, delivering a striking, statement making finish.

Use it alone for a classic bright red or mix it with pinks, oranges, or darker reds to create custom shades.

Iroiro Semi Permanent Hair Colour

Express yourself without compromise with Iroiro's vibrant semi-permanent hair colour range. Designed for bold colour lovers, Iroiro delivers rich, long lasting results while remaining 100% vegan and cruelty-free. Formulated with naturally derived ingredients and enriched with organic coconut oil, Iroiro helps keep hair feeling soft, hydrated, and nourished throughout the colouring process. Whether you're creating vivid statement shades, pastel dream colours, or maintaining your signature look, Iroiro combines intense colour payoff with a gentler approach to hair care.

WHY YOU’LL LOVE IROIRO

✔ 100% Vegan & Cruelty-Free
Made without animal derived ingredients and never tested on animals.

✔ Vibrant, Long-Lasting Colour
Highly pigmented formulas create bold results that fade beautifully over time.

✔ Enriched with Organic Coconut Oil
Helps moisturise and condition hair while colouring, making it ideal for dry or previously processed hair.

✔ Naturally Inspired Formula
Features organic coconut oil along with a natural yuzu cranberry fragrance and preservative system.

✔ Gentle on Hair
Free from many of the harsh ingredients commonly found in traditional hair colour products.

✔ Easy Application
The smooth cream based formula spreads easily through the hair, allowing for simple at home application.

Important Colouring Information

For Silver, Platinum, and Pastel shades, hair must be pre-lightened to Level 10+ blonde before application to achieve the intended colour result.

Colour With Confidence

Many hair colour products rely on aggressive ingredients that can leave hair feeling dry or damaged. Iroiro takes a different approach, focusing on vibrant colour performance while avoiding a range of unnecessary harsh additives.

FAQ & ADDITIONAL INFO

How long will my colour last?

As a semi-permanent hair colour, Iroiro typically lasts around 6–12 washes. However, colour longevity can vary depending on your hair type, chosen shade, haircare routine, and the products you use. Many customers report their colour staying vibrant for four to eight weeks, especially when washing with cool water and using sulfate free shampoo and conditioner.

Do I need to bleach my hair before using Iroiro?

The vibrancy of your final colour depends on both your starting hair colour and the shade you've chosen. Lighter hair will generally produce brighter, more vivid results, while darker hair may require pre-lightening to achieve the full intensity of the colour. If you're unsure how a shade will appear on your hair, we recommend performing a strand test before colouring your entire head.

Will the colour look exactly like the packaging?

No, not necessarily. The shade shown on the packaging is intended as a guide only and may vary from your actual result depending on your hair colour, condition, and previous colour history.

Should I do a patch test before colouring?

Yes. While Iroiro is formulated with naturally derived ingredients and is generally considered safe for use, we strongly recommend completing a patch test before application. Apply a small amount of colour to a clean area of skin, such as the inside of your elbow, and leave it for 24 hours. If any redness, itching, irritation, or discomfort occurs, do not use the product and seek medical advice if necessary. Your safety always comes first.

Free From

• Petrol-based chemicals
• PEGs
• Parabens
• Methylisothiazolinone (MI)
• Methylchloroisothiazolinone (MCI)
• Synthetic preservatives
• Synthetic fragrances
• Peroxide
• Ammonia
• PPD
• Alcohol

Beautiful, expressive hair colour doesn't need harsh ingredients. Iroiro is proof that you can achieve bold, creative colour while choosing a formula that's vegan friendly, cruelty-free, and made with hair loving ingredients.